Christian Metzmacher

Christian Metzmacher is a B2B marketing and sales leader with a clear focus on technology-driven companies in competitive, highly developed, regulated industries and markets – including IT/software, biotechnology, 3D printing, Tier 1 suppliers, and pharmaceuticals. With over 20 years of professional experience, he has successfully built teams, developed markets, and clearly positioned complex products in international contexts.

His particular profile combines strategic brand leadership with practical sales support – maintaining a realistic view of the impact and limitations of individual measures. He consistently focuses on integrating online and offline channels, especially in the context of decentralized sales networks and products requiring explanation.

He has experienced both the requirements of globally operating corporations and the agility of mid-sized technology companies and startups. Beyond his deep industry understanding, he brings editorial and communication strengths – from brand storytelling through campaign mechanics to internal coordination.

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