Alex Schwaderer

Alex Schwaderer is the founder and managing partner of Branded Capital, bringing an entrepreneurial focus on building and protecting brand value across entire ecosystems. With an international strategic planning background, he has developed an integrated approach to brand value creation that combines strategic development with authentic expression and systematic protection.

He leads Branded Capital's specialized consultancy that transforms financial brands and their portfolio companies through strategic value creation, partnering with PE firms, banks, and financial service providers to develop distinctive positioning strategies and implement measurable brand value frameworks.

In addition to Branded Capital, he co-founded Creace.io, a platform for employee-generated video content that ensures brand safety while amplifying authentic voices.

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